Issue XIV/1 | Pages: 116 | ISSN online 2989-333X
Registration Number: EV 303/24/EPP
CONTENTS
INTRODUCTION
LANGUAGE, CULTURE, COMMUNICATION
DIMITRINA SPASOVA LESNEVSKA – LINGUISTIC FEATURES OF TRADE DISCOURSE BASED ON THE MATERIAL OF RUSSIAN AND BULGARIAN LANGUAGES IN THE CONTEXT OF THE THEORY OF SPEECH ACTS
Abstract: The article is devoted to the typology of speech acts as a basis for the classification of commercial letters in Russian and Bulgarian in comparative terms. Following the typology of speech acts, the classification of simple commercial letters distinguishes between assertives, commissives, directives, declaratives and expressives. Commercial letters-documents are drawn up using combinations of various speech acts with a predominance of certain performative utterances. Using the example of performative statements in a complaint letter, the use of performative declaratives in the text in combination with directive, assertive and expressive performatives is presented. The role of performative statements as stylistic markers of commercial writing is revealed. The specifics of the communicative structure of Bulgarian and Russian commercial letters are determined.
Keywords: trade discourse, theory of speech acts, classification, trade letters, Russian language, Bulgarian language, pragmalinguistics.
pp. 13 – 24
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EVA MAIEROVÁ – STUDENTS’ PERCEPTIONS OF USING E-PORTFOLIOS IN DEVELOPING WRITING SKILLS IN BUSINESS ENGLISH
Abstract: This study investigates students’ views on using e-portfolios to develop writing skills in advanced business English courses at Bratislava University of Economics and Business. The research highlights the effectiveness of e-portfolios as a learning tool, the challenges students faced with vocabulary and style, and the role of AI tools such as ChatGPT in supporting writing tasks. The findings show that while students found e-portfolios enriching, many were uncertain about their practical application in professional contexts. The study also reveals a need to integrate AI literacy into the curriculum and align academic assignments with real-world demands.
Keywords: artificial intelligence, business English, e-portfolio, language skills, questionnaire, writing.
pp. 25 – 23
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JÁN MARKECH – JOZEF TISO REFLECTED IN THE KARPATHEN-POST. EIGHT THEMATIC PERSPECTIVES ON A REGIONAL PRESS REPRESENTATION
Abstract: This study examines the portrayal of Jozef Tiso in the German-language periodical Karpathen-Post, which was published from 1880 to 1942 and is regarded as a significant source for researching social, political, and economic developments in the Spiš (Zips) region. References to Tiso between 1927 and 1942 are systematically analysed and assigned to eight overarching thematic fields: (1) his role as a Catholic priest, (2) his approach toward the Jewish population, (3) relations with National Socialist Germany, (4) the relationship with the German minority in Slovakia, (5) his involvement in internal state-building processes, (6) economic, tourism-related, and infrastructural activities, (7) forms of public veneration and symbolic staging, and (8) his appearance in the military-ideological context of the Second World War. The study is methodologically guided by Mayring’s approach to qualitative content analysis. A brief biographical contextualization focuses on the phases of Tiso’s life that coincide with the publication period of the Karpathen-Post. The analysis is supported by a concise characterization of the periodical.
Keywords: Jozef Tiso, Karpathen-Post, thematic analysis, eight categories of representation, qualitative content analysis.
pp. 34 – 50
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ŽELMÍRA PAVLIKOVÁ – METAPHORS OF HUMAN ACTIVITY IN ECONOMIC TERMINOLOGY
Abstract: Thanks to its dynamism, economic language constantly introduces new terms and metaphorical concepts. This article explores some aspects of the use of metaphor in economic terminology. Our work is based on the knowledge that the tendency to use metaphors has continued to increase in recent years. The aim of this study is to analyse selected metaphors from the journal Alternativas Económicas that we have classified in the field of human activity. In the field of human activity in our corpus, we have classified the different metaphorical terms into groups dominated by terms related to war, everyday life, sport and competition, games and hygiene.
Keywords: metaphor, economy, war, economic terminology, source domain.
pp. 51 – 63
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MARINA RADČENKO, NIKA ZORIČIĆ – OCCASIONALISMS IN INFORMAL COMMUNICATION ON THE INTERNET (BASED ON THE EXAMPLE OF RUSSIAN-LANGUAGE INTERNET FORUM)
Abstract: The article analyses derivational and semantic features of occasionalisms, or nonce words, coined by individual users of Russian-language forums during their internet interactions. Gathering of research data was carried out by following the method of continuous and targeted sampling on the Internet forum Forum.Exler.ru https://club443.ru/ in the period from February 2023 to February 2024. Research was conducted on the material of the author’s corpus including 183 lexical units. As a result of the study, the most productive standard and non-standard word-formation patterns have been identified. It has been established that most occasionalisms were coined according to conventional Russian word-formation patterns.
Keywords: occasionalisms, Internet forum, Russian language, standard and non-standard word-formation patterns.
pp. 64 – 77
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JARMILA RUSIŇÁKOVÁ – PECULIARITIES IN BUSINESS ENGLISH WRITING
Abstract: The aim of this paper is to analyze peculiarities of English writing in the business context and present results of the research within the KEGA project E-Portfolio as Pedagogy Facilitating Integrative Learning (012EU–4/2023) carried out at the Bratislava University of Economics and Business, Faculty of Applied Languages, Bratislava, and the Trnava University, Faculty of Education, Trnava. In particular, the author tries to attract attention to the role and importance of developing writing skills in the business and academic settings. Students' e-portfolios reveal problems and difficulties in business English writing for Slovak learners of English at the C1 level, which help to analyze specificities in business English writing and give the possibility to come up with certain suggestions and recommendations for learners and teachers.
Keywords: abbreviations, authentic learning, e-portfolio, peculiarities in business English writing, writing skills.
pp. 78 – 88
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MÁRIA SPIŠIAKOVÁ – BLACK AND WHITE IN SPANISH, ITALIAN AND SLOVAK
Abstract: Black and white have a special status among colours for several reasons (they occur in all languages, they are achromatic, they are opposites). In our cultures, white symbolizes innocence, purity, peace, tranquility and goodness. Black is the exact opposite of white. In Western cultures, the colour black tends to evoke something negative, illegal, evil to the worst. The present study is a partial research on the use, meaning and connotations of white and black in three languages: Spanish, Italian and Slovak. The aim is to analyse lexical units with the element of white and black colour in contemporary Spanish and Italian in a contrastive-comparative way with Slovak from the semantic point of view, focusing on denotative and connotative meaning. On the basis of the analysis of these units, we try to find similarities and differences in Spanish, Italian and Slovak languages resulting from their genetic, typological and areal characteristics.
Keywords: white color, black color, contemporary Spanish language, contemporary Italian language, contemporary Slovak language, typological and areal characteristics, contrastive and comparative plane.
pp. 89 – 103
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MARTINA ULIČNÁ – PRONOMINAL SUBJECT IN THE SLOVAK-RUSSIAN COMPARATIVE CONTEXT
Abstract: Pronouns functioning as sentence subjects occur in all Slavic languages. However, there is a difference between Slovak and Russian in the frequency with which this subject occurs in the text. This study presents the results of an analysis of Slovak and Russian parallel texts in terms of the use of pronoun subjects and seeks structural causes for these frequency differences. It uses materials from a parallel Slovak-Russian corpus and contains conclusions concerning not only the frequency of use of individual pronouns in the subject function, but also the position of the pronominal subject in Slovak and Russian sentences.
Keywords: Slovak and Russian languages, frequency analysis, subject pronoun, word order in simple sentences.
pp. 104 – 114
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REVIEWS
Pišl, M., Polášková, E. (Hrsg.). 2023. Form und Funktion im didaktischen Kontext. Ostrava: Ostravská univerzita. 168 s. ISBN 978-80-7599-424-0 (online), ISBN 978-80-7599-423-3 (print), doi.org/10.15452/FuFD2023
pp. 115 – 116
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