Ročník XII/1 | Strán: 91 | ISSN 1338-6743
Evidenčné číslo: EV 5817/19
LANGUAGE, CULTURE, COMMUNICATION
ANDREA CSAPÓ-HORVÁTH, ANNIKÓ MAKKOS – BILLBOARD COMPETITION: LINGUISTIC AND VISUAL ANALYSIS OF POLITICAL BILLBOARDS OF THE 2022 PARLIAMENTARY ELECTIONS IN HUNGARY
Abstract: On 3rd April 2022 parliamentary elections were held in Hungary. Both the governing coalition and the opposition parties campaigned to get into government, and the campaign could be followed through billboards as well. This paper focuses on billboards of both the government and the opposition side. The study seeks to answer the question of what specific linguistic and visual means are used to achieve the desired effect of influencing voters and what communication methods are used by billboard makers. The study interprets the billboards as multimodal texts and analyses the combined meaning of the textual message and the visual world. The comparison of the billboards shows that the FIDESZ-KDNP coalition was more successful to identify the leader of the opposing coalition, Péter Márki-Zay with the negative past and itself with the positive future. Based on the results of the 2022 election we can say that the visual, easy-to-understand representation of the simple message of FIDESZ-KDNP had a greater impact on voters than the textual messages of the United for Hungary coalition
Keywords: political communication, multimodality, election billboards, text and composition analysis.
str./pp. 9 – 21
ALENA ĎURICOVÁ, EVA MOLNÁROVÁ – RECHT UND RECHTSTEXTE INTERDISZIPLINÄR / LAW AND LEGAL TEXTS – INTERDISCIPLINARY APPROACH
Abstract: The paper focuses on the presentation of the project titled “The use of information technologies as an innovative factor in the interdisciplinary education of future translators and lawyers”. The peculiarities of legal translation, the need to innovate the educational process, as well as the advantages of the use of information technologies were the impetus for the above project. The paper presents the objectives and sub-results accomplished by the project team, focusing in particular on the essence and significance of the recently implemented course “Law and Legal Texts – Interdisciplinary Approach”. The theoretical considerations are based on the analytical phase of the translation process and the concrete activities that are necessary before the actual translation of legal texts with special regard to the interpretation of legal texts.
Keywords: project, law, legal text, legal terminology, interpretation, education.
str./pp. 20 – 30
ŽELMÍRA PAVLIKOVÁ – METÁFORAS DE LA FÍSICA EN EL LENGUAJE ECONÓMICO / METAPHORS OF PHYSICS IN THE ECONOMIC LANGUAGE
Abstract: Economic language, due to its dynamism, constantly introduces new metaphorical terms and concepts, this article explores some aspects of the use of metaphor in economic language. Our work is based on the knowledge that the tendency to use metaphors has been on permanent increase in recent years. The aim of this study is to analyse metaphors selected from the March-April 2022 issue of El Economista, which we have classified as metaphors related to physics. In the field of physics or inanimate objects in our corpus, we have classified the different metaphorical terms into groups dominated by terms related to the machine, movement (increase and decrease of speed), equilibrium, flexibility, liquidity, temperature and gas.
Keywords: metaphor, economy, physics, economic language, source domain.
str./pp. 31 – 40
LINDA KRAJČOVIČOVÁ – THE METAPHORICAL MODELING OF ANTHONY FAUCI IN AMERICAN MEDIA DISCOURSE
Abstract: In this paper, we analyze the American media discourse and metaphorical image of Anthony Fauci, prominent physician, immunologist, director of the National Institute of Allergy and Infectious Diseases, and former chief medical advisor to President Joe Biden. Our analysis is interdisciplinary and is carried out at the interface of cognitive linguistics, media linguistics, political linguistics, discourse theory, and linguistics and cultural studies. We analyze the functions and intentions of the use of metaphors and how they shape the American linguistic picture of the world.
Keywords: metaphor, American media discourse, Anthony Fauci, cognitive linguistics, discourse theory, linguistic picture of the world.
str./pp. 41 – 48
TERÉZIA STRUHÁROVÁ – ZVIERACIE MOTÍVY V ZBIERKE M. HATALU DVA VORVANE NA DNE VANE / ANIMAL MOTIVES IN THE ANTHOLOGY OF M. HATAL TWO SPERM WHALES AT THE BOTTOM OF THE BATH
Abstrakt: The literary contribution focuses on the analysis and interpretation of selected poems by the Slovak poet Marián Hatala from the collection of nonsense Two sperm whales at the bottom of the bath (2019), emphasizing the presence of animal motifs. It is based on theoretical knowledge about the interpretation and translation of a poetic text, as well as theoretical knowledge about literary animals in the German language environment, which are given sufficient attention within the transdiscipline of animal studies. In the analyzes and interpretations of the poems, an appeal is made to the analogy between Hatal's poems and the nonsensical texts of the German expressionist poet Christian Morgenstern from the collection Gallows Songs (Galgenlieder, 1905) in the original and in the Slovak and Czech translations.
Keywords: animal studies, anthropomorphization, literary animal, nonsense poetry.
str./pp. 49 – 57
KATALIN VARGA KISS – PROOFREADING AS LINGUISTIC SUPPORT FOR ENHANCING SCOPUS-REGISTERED PUBLICATIONS
Abstract: The paper aims to provide an insight into how non-native academics’ scientific progress may be supported by their institution’s linguistic guidance before submitting a research article to a Scopus-registered journal. It describes the stages of an internal proofreading process employed at Széchenyi István University, Hungary and highlights some common mistakes related to style, grammar and vocabulary use usually resulting either from mother tongue interference or the lack of general and/or disciplinary literacy. Finally, it makes proposals for how to improve academic writing skills.
Kľúčové slová: international ranking, academic literacy, editing and proofreading, mother tongue interference, internal proofreading process.
str./pp. 58 – 63
DIDACTICS AND METHODOLOGY OF TEACHING AND FOREIGN LANGUAGES
Abstract: In this paper we present a brief look at online foreign language teaching at the University of Economics in Bratislava in the pre-pandemic period, we reflect on how the experience with distance learning has influenced the way and organisation of teaching and how the online space can be used in the future. The paper deals with blended learning as an innovative form of education in the teaching of professional Russian language to full-time students at the University of Economics in Bratislava, the issues of combining electronic and traditional forms of teaching, their strengths and weaknesses. Keywords: online learning, MS Teams platform, blended learning, interactive course, Russian for economists, podcast. str./pp. 64 – 70 Abstract: The current era places increased demands on human cognitive abilities related to critical thinking and information processing. The study aims to investigate to what extent trainees of additional pedagogical studies – English perceive the development of critical thinking in the context of foreign language education. It also ascertains their readiness to develop student's critical thinking in foreign language teaching. A questionnaire ascertaining the respondents' standard practices in developing critical thinking and individual interviews with selected respondents were used to collect data. The results reveal statistically significant differences between primary and secondary school teachers and groups with different teaching experience. Keywords: 21st-century skills. Critical Thinking. Additional Pedagogical Program. English Language. Upper Secondary Level Student. str./pp. 71 – 77 Abstract: The period of distance learning during the Covid-19 pandemic was inevitably associated with the need to assess learning outcomes through online platforms. The study is an analysis of the results of written assessment the level of proficiency in professional Slovak language by foreigners who studied in 2020-2022 at the University of Economics in Bratislava. The aim of the analysis was to highlight the most common errors we observed in written testing, the strengths and weaknesses of written testing, and the strategies students used to respond to the new testing conditions. Keywords: foreign languages, professional language, distance learning, online testing, teaching and evaluating. str./pp. 78 – 87 str./pp. 88 – 89MICHAELA DZIVÁKOVÁ – VYUŽÍVANIE KOMBINOVANÉHO VZDELÁVANIA VO VÝUČBE ODBORNÉHO RUSKÉHO JAZYKA / THE USE OF BLENDED LEARNING IN PROFESSIONAL RUSSIAN LANGUAGE TEACHING
MICHAELA SEPESIOVÁ – Kritické myslenie ako súčasť prípravy učiteľov anglického jazyka / Critical Thinking Development as A Necessity in Teacher Training of English Language Teachers
MARTINA ULIČNÁ – HODNOTENIE PÍSOMNÉHO PREJAVU ŠTUDENTOV V ONLINE SKÚŠANÍ ODBORNÉHO JAZYKA / EVALUATION OF STUDENTS' WRITTEN EXPRESSION IN THE ONLINE EXAMINATION OF PROFESSIONAL LANGUAGE
REVIEWS
PAVOL BURCL – HRDINOVÁ, E. M. et al. 2017. Překlad jako didaktický nástroj ve výuce cizích jazyků. Olomouc: UP v Olomouci. 140 s. ISBN 978-80-244-5247-0. DOI: 10.5507/pdf.17.24452470.
